Understanding, developing and monetising online events

• What does an 'online' or 'digital' event actually mean? What's the difference between webinar, webcast, hybrid, and virtual formats?
• How to successfully develop an online event from content to marketing, execution and follow up: is this different to a live event?
• Ensuring your online event environment and experience suit your communication challenge and desired audience
• Identifying whether you can monetise online events and measuring return on investment
• How should online events fit within part of a wider marketing programme?
• Engaging employees to create and contribute to online content channels

Satisfying the needs of key investors and stakeholders

• Choosing software solutions and physical environments that accommodate your stakeholders
• Using pre-existing technologies and environments to launch your online event
• Understanding how to reduce operational risk when working on online events
• Working within security, privacy and access control parameters to protect sensitive stakeholder information

Exploring the potential of online events for accreditation and training

• Are bespoke eLearning platforms outdated?
• Is all training suitable for online events? In which situations is face-to-face interaction still the best choice?
• Assessing what valuable content should look like for effective online training courses
• Understanding how to track attendees
• How can you integrate online training with Learning Management Systems (LMS)?