Harness predictive power for personalized customer experiences


Wednesday, March 19, 2014 - 1pm EDT/5pm GMT


The age of the empowered consumer has forced a shift in the way sellers and marketers acquire new customers and keep them loyal. The ability to capture information from customer interactions regardless of channel, throughout the buying and customer experience cycle is leading to new ways of addressing target segments and improving customer profitability. Analyzing customer interactions provides a 360-degree customer view, giving Sales, Marketing and Customer Service a powerful tool to identify and deliver on customer needs, predict propensity to respond favorably, increase customer loyalty and improve pipeline performance.

In this session, you will learn:
    • How organizations can incorporate all sources of data to develop a 360-degree view of the customer
    • How to develop and use this comprehensive view to address a buyer's needs with precision and efficiency
    • Predict and drive optimal offers to the right contact at the right buying stage, maximizing customer lifetime value


    Speakers include:

    Presenter
    Thom Craver
    Vice President, Development and IT
    Internet Marketing Ninjas
    View Speaker's Biography
    Presenter
    Catherine Frye
    Business Analytics Solutions Marketing Manager for Marketing and Customer Service Agendas
    IBM
    View Speaker's Biography
    Presenter
    Moderator: Laura Roth
    Head of Content
    ClickZ Live Global Conference Series
    View Moderator's Biography

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