Harness predictive power for personalized customer experiences
Wednesday, March 19, 2014 - 1pm EDT/5pm GMT
The age of the empowered consumer has forced a shift in the way sellers and marketers acquire new customers and keep them loyal. The ability to capture information from customer interactions regardless of channel, throughout the buying and customer experience cycle is leading to new ways of addressing target segments and improving customer profitability. Analyzing customer interactions provides a 360-degree customer view, giving Sales, Marketing and Customer Service a powerful tool to identify and deliver on customer needs, predict propensity to respond favorably, increase customer loyalty and improve pipeline performance.
In this session, you will learn:
How organizations can incorporate all sources of data to develop a 360-degree view of the customer
How to develop and use this comprehensive view to address a buyer's needs with precision and efficiency
Predict and drive optimal offers to the right contact at the right buying stage, maximizing customer lifetime value