Unlocking Mobile Network Operators’ Revenue Potential Along the Path to Messaging Aggregation

Available On Demand

Operators today face many challenges, including how to appropriately monetize the high volumes of A2P messages terminated over its network, as well as ensuring “good traffic” is traversing its network rather than “bad traffic.” Today, however, these same operators have an opportunity to better manage their relationships and facilitate distribution with their Enterprises customers, and thus shift the narrative by actually becoming messaging aggregators themselves.

In this session, attendees can expect to learn more about optimising the relationship between enterprise messaging and their operator partners, as well as the benefits of acting as its own messaging hub. From unlocking new revenue streams to improving margins, to gaining more control over A2P messaging campaigns and fostering direct relationships with enterprises, operators can capitalise on this market rather than simply giving this business away.